Our web-story

Since our beginning in 1996, our mission has been twofold. First, we have strived to offer a wide selection of quality, imaginative toys and books for all ages. To this end, we've travelled the world in search of the most beautifully designed and finely constructed products available; we've frequented toy fairs and gift shows to stay up to date on the newest and coolest items; and along with our friends and families, we've personally tested nearly every item on our shelves. In an age of media saturation, it has been our hope that such a carefully selected array of creative, enriching and let's say it – fun! – toys and books will serve as a reminder to step away from the TV or computer screen.

Second, as a local independent retail store, we have aimed to strengthen and sustain our community. We've always stressed the importance of shopping locally in order to preserve healthy and functional neighborhoods. In stark contrast to Internet discounters and big-box stores, we've built our business around human connection. We know many of our customers by name and take pride in the highly personal shopping experience that jaZams provides.

It should come as no surprise, then, that we have been hesitant to establish an Internet presence. A website is by nature far less personal and localized than a brick and mortar shop, and it promotes the very screen time that our ethos tends to discourage. On the other hand, we would be foolish to dismiss the Internet entirely and overlook its merits. We understand, for example, that not all of our customers live in the area, and that even our local customers can't always find the time to visit us. Our online shopping page will make it easy to bring some of our favorite products to your neck of the woods at the click of a button.

When all is said and done, we hope that our website will prove to be a fun and useful supplement to the jaZams experience. Though we've approached the Internet with some degree of trepidation, we're also excited to be here. We hope that you're excited to join us!